Company HQ: Marseille, France
Core Activity: Men’s denim brand
Employees Worldwide: 200
Active Markets: 13 worldwide
A specialist in “authentic” jeans, the Japan Rags brand has been expressing a cultural desire for the genuine article since 1998 and is perfectly positioned as the expert on vintage.
Established in the south of France by father and son Gil & Lylian Richardiere, Japan Rags is today a rapidly expanding denim brand which models itself on the Japanese culture of second hand clothes. Pioneers of vintage fashion, customizing, repurposing and recycling clothes, this is a trend that continues to have a strong influence on current fashion.
It is in this rich universe that the brand finds its inspiration each season. The basics of second hand clothes are reworked, rethought and redesigned to meld into a more urban and sporty fashion.
Aware of environmental problems, Japan Rags openly expresses its will to encourage a more green view of the industry. After years of research, and numerous scientific tests, Japan Rags choses a revolutionary fading technique, the Ozone Treatment. This treatment consists of washing denim without water, reducing chemical treatments needed for fading the blue jeans, and abolishing the use of permanganate.
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