Classic Kimi…and too good an opportunity for our communications department to turn down!

With similar weather conditions looming on Sunday, Lotus F1 Team delivered an ice cream to every journalist in the media centre just before the start of the race, together with a note from Kimi “Please enjoy this ice cream”. 

The PR stunt was very well received by the media – not only did they enjoy the refreshing chocolate-flavored ice cream but the operation quickly gathered momentum on social networks; #SepangSundae was trending globally on twitter over the weekend!

So a bit of humour went a long way…below are just some extracts picked up in social media