#SepangSundae the ice cream cometh….

Back in 2009 when the Malaysian Grand Prix was red flagged after a deluge (déjà vu anyone ?), Kimi famously left his car and had an ice cream whilst other drivers sat huddled on the grid.

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Classic Kimi…and too good an opportunity for our communications department to turn down !

With similar weather conditions looming on Sunday, Lotus F1 Team delivered an ice cream to every journalist in the media centre just before the start of the race, together with a note from Kimi “Please enjoy this ice cream”.

The PR stunt was very well received by the media – not only did they enjoy the refreshing chocolate-flavored ice cream but the operation quickly gathered momentum on social networks ; #SepangSundae was trending globally on twitter over the weekend !

So a bit of humour went a long way…below are just some extracts picked up in social media